CAM DE MAYO
Project
PLDT Home | Tokyo 2020 Olympics Philippines Medalists Trendjack
The Brief
Create post ideas for the result of Nesthy Petecio’s
July 31, 2021 Women’s Boxing event.
With Nesthy guaranteed to win at least a bronze medal in this division, we are looking at multiple medals for the Philippines for the first time since 1932! We now have an opportunity to develop a post to celebrate this multi-win in a creative way, similar to how other brands did for Hidilyn Diaz’s gold victory.
We do it Better
FORMAT: 4-photo post
PLATFORM: Facebook, Twitter
CONCEPT: Use light streak to symbolize the internet connection, and form it into Nesthy and Hidilyn's line art figure
CAPTION:
Pinays #DoItBetter together. 🏋️♀️ 🥊
Congratulations to PH Olympic medalists Hidilyn Diaz and now, Nesthy Petecio! #Tokyo2020
Winning moments felt deeper
FORMAT: Static image
PLATFORM: Twitter
CONCEPT: Tap into the emotional side of the target market, and use the ring ropes as image divider for Hidilyn and Nesthy's images
CAPTION:
That feeling when you showed the world that Filipinos can #DoItBetter — together. 🥺
Congratulations and thank you to our medalists Hidilyn Diaz and Nesthy Petecio for such captivating victories at the #Tokyo2020 Olympics!
Inspiring everyone at home
FORMAT: GIF
PLATFORM: Twitter
CONCEPT: Since the Olympics' audience was almost 90% virtual, this aims to tap those who streamed at home; show that people are working out in front of their chosen gadget that's connected to PLDT Home
CAPTION:
Now, everyone watching at home is inspired to #DoItBetter.
Congratulations and thank you to our PH #Tokyo2020 Olympic medalists, Nesthy Petecio and Hidilyn Diaz!
Hidilyn Diaz Trendjack posts
FORMAT: Static image
PLATFORM: Facebook, Twitter
